Most businesses are concerned about revenue streams, sales targets and creating value. It’s not immediately obvious that supporting a charity and getting involved in the community can help a business succeed and boost team culture and morale. But they are intimately connected! One simple program can join the dots and at GoodCompany we can create a Workplace Giving Program that involves employees making small, regular donations to charity through pre-tax salary via payroll giving. It meets employee expectations; they want to be supported to contribute to causes they care about and be recognised for giving back to the community. And it pays dividends to both hearts and bottom lines. Doing good is good business; the benefits of a robust giving program are numerous.
To establish a Workplace Giving program, we recommend considering the following elements;
- Make giving easy. Use our technology platform which makes it simple to sign up, donate and learn about charity projects and causes all on the one platform – nice and easy! So, let us put the muscle in to run it all, so you can focus on growing your team building and bonding activities, fundraising events and volunteering programs.
- Giving is personal. Let people choose causes they care about. Dictating charities that you expect staff to connect with is unlikely to engage everyone, as each individual will connect with different charities based on their life experiences. Choose our platform as it lets people donate to charities of their choice, with your support, and it’s easy to facilitate with small and large teams.
- Secure leadership support. Senior business leaders need to be visible and vocal advocates of your program. Ensure that they endorse your plans to embed giving in your culture and inspire staff to participate. Get the CEO on board, get the marketing and communications team on board to drive the awareness and fun, and really get people to be ambassadors for each charity of their choice within your team culture.
- Integrate Workplace Giving with Volunteering and Fundraising. It’s a powerful proposition to let staff choose how they give, whilst it’s great for your business to support different types of contributions to the wider community, be they time, talent or treasure. A program that empowers staff to give in a way that suits them personally is likely to be the most successful, and it’ll assist you in attracting new talent, retaining current staff and being an employer of choice! If you cannot commit to all elements for program launch, select a platform that has the flexibility to include volunteering and fundraising down the track.