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Chooseday 13th February - Choose to Say Sorry on National Apology Day 🕊️




Good Morning,


Happy Chooseday! Today, on February 13, we're reminded of the significance of National Apology Day in Australia.


This day holds a profound meaning as it marks the first-ever national apology made by Prime Minister Kevin Rudd in 2008.


It was a momentous step towards reconciliation, acknowledging the injustices faced by Indigenous Australians and the heartbreaking chapter of forced removals during the assimilation era.


🕊️ This Chooseday, let's make a powerful choice: Choose to Say Sorry. 


Why Saying Sorry Matters:

Apologizing isn't just about admitting fault; it's about acknowledging past wrongs, showing empathy, and committing to a better future.


By saying sorry, we honor the resilience of Indigenous Australians and affirm our dedication to reconciliation and justice. 🤝




How to Choose to Say Sorry:


  1. Reflect on History: Take time to learn about Australia's colonial past and the impact it has had on Indigenous communities. Understanding history is essential for meaningful reconciliation. 

  2. Express Empathy: Reach out to Indigenous friends, colleagues, or community members. Listen to their stories, validate their experiences, and offer your support. 

  3. Educate Others: Start conversations with friends, family, and colleagues about the importance of acknowledging and apologizing for past injustices. Spread awareness and encourage empathy. 

  4. Support Indigenous Causes: Show your solidarity by supporting Indigenous-led initiatives, businesses, and organizations. Your actions can help empower Indigenous communities and amplify their voices. 

  5. Reflect and Commit: Take a moment to reflect on your own biases and privileges. Commit to being an ally for Indigenous rights and actively working towards a more inclusive and equitable society.

This Chooseday, let's choose compassion, understanding, and reconciliation. Together, we can pave the way for a future built on respect, unity, and healing. 


In solidarity and reflection

,the GoodCompany team.

Know someone who will benefit from a Chooseday mindset?








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