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Chooseday 30th January - Choose to Celebrate Midsumma!

Good Morning,

Happy Chooseday! 

In the spirit of celebrating diversity and embracing love in all its forms, let's make an inspiring choice this Chooseday: Choose to Celebrate Midsumma and uplift LGBTQIA+ communities, culture and art! 🌈 

🏳️‍🌈 Background on Midsumma

Running from January 21st to February 11th, Midsumma is Melbourne's premier LGBTQIA+ arts and cultural festival. It's a vibrant, inclusive, and joyous celebration of gender and sexuality diversity. 

🏳️‍🌈 Midsumma Pride March on February 4th, 2024 

This year, the Midsumma Pride March will return to Fitzroy Street, St Kilda on Sunday, February 4th, 2024. It's a spectacular parade, a testament to pride, and a massive party all rolled into one. Join us in celebrating solidarity and the LGBTQIA+ community's incredible journey. 

But that's not all...

Choose to support Midsumma on GoodCompany:

🌈 Give $5- provide materials to support an artist with a disability.

🌈 Give $10- support and educate over 5000 artists and producers on how to evolve their works to be more accessible for people with disability and access requirements.

🌈 Give $20- pay part of the registrations fee for a new independent artist to showcase their event as part of Midsumma Festival for the first time.

Your choice to support can make a significant impact on the lives of LGBTQIA+ individuals and the communities at large.

You can find more at

🎉 Why Midsumma Matters

Midsumma is more than just a festival; it's a symbol of progress, acceptance, and love. For over four decades, it has provided a platform for LGBTQIA+ artists, activists, and allies to come together and celebrate their unique identities and shared experiences.

It's a time when our city shines with rainbow colors, reminding us that love knows no bounds. It's a time when families, friends, and strangers stand side by side, supporting each other in their journey towards acceptance and equality. 

🏳️‍🌈 Midsumma Pride March

The Midsumma Pride March is the highlight of the festival. It's a day when the streets of St Kilda come alive with music, laughter, and an overwhelming sense of unity. People from all walks of life, regardless of their sexual orientation or gender identity, join hands to show their support for the LGBTQIA+ community.

Marching down Fitzroy Street, you'll see a sea of rainbow flags, colorful costumes, and beaming smiles. It's a powerful visual representation of how far we've come and a reminder of the work that still lies ahead.

🌈 Supporting LGBTQIA+ Charities

While the celebrations are essential, let's not forget the challenges many LGBTQIA+ individuals face daily. Discrimination, mental health issues, and homelessness continue to be serious issues within the community.

By supporting LGBTQIA+ organizations like Midsumma, you're directly contributing to the well-being of LGBTQIA+ individuals. Your generosity helps provide essential resources, support groups, and counseling services to those in need. 

🤝 Your Choice Matters

This Chooseday, let's make a choice that reflects our commitment to love, acceptance, and solidarity. You can choose to march proudly in the Midsumma Pride March, celebrating the progress we've made and the road ahead. Or you can choose to support LGBTQIA+ charities on GoodCompany, making a tangible difference in the lives of those who need it most.

🏳️‍🌈 Happy Midsumma Festival! 🏳️‍🌈 

In solidarity and celebration,

the GoodCompany team.

Know someone who will benefit from a Chooseday mindset?


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