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Chooseday 28th March, Choose to Embrace the Cold!

Good Morning,


This Chooseday, step outside of your comfort zone and into the Wim Hof method!

We invite you to take a cold shower today. Yes. It's that simple.

Photo credit: Armin Rimoldi


Wim Hof states that daily cold showers are incredibly beneficial for both your mind and your body. By incorporating cold showers into your daily routine, you can enjoy the following benefits:


Reduced stress levels. Regular cold showers introduce a small amount of stress on your body, leading to a process called 'hardening'. Your nervous system gradually gets familiar with handling moderate levels of stress and next time you're in a stressful situation, you'll have the muscle memory and tools to cope with it.

Higher level of alertness. Time to wake up! Cold showers induce a higher state of alertness and stimulates you to take deeper breaths, helping you concentrate and stay focused throughout the day.

More robust immune response. Taking a cold shower increases the number of white blood cells in your body, and there's scientific facts to prove this. These blood cells protect your body against diseases.

Increased willpower. Some may say it's craziness, but it takes a strong mind to endure a freezing cold shower. You're training your mind to endure and rise above pain, which improves all areas of your life.

Weight loss. Research shows that regular cold showers (and exposure to cold in general), in addition to increasing metabolic rate directly, stimulates the generation of brown fat. Brown fat is a specific type of fat tissue that generates energy by burning through calories. (Benefits of Cold Showers, 2023, www.wimhofmethod.com/benefits-of-cold-showers) Join GoodCompany on the cold challenge this Tuesday!

While we're on the topic of showers...

Why not support St Mary's House of Welcome through their Shower Program?



St Mary’s House of Welcome’s open-door policy means that anyone who needs assistance can come to the centre for practical assistance. Whether it’s a meal, a shower and a change of clean clothes or other material aid, or more specialist support such as information, referral to access specialist services, legal support and emergency relief.


In addition to these basic services, they also provide a comprehensive monthly program of structured activities (art and craft groups, fishing group, pool competition, choir, gardening) with an emphasis on creating greater social inclusion opportunities for those who are so excluded from many of the things most of us take for granted.


Time to embrace the cold and enjoy the benefits! We're looking forward to our cold shower this morning, and we hope you are too.


Thank you for choosing to do good this Chooseday.


Giving Solutions,

the GoodCompany team.

Know someone who will benefit from a Chooseday mindset?


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