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Chooseday 17th February, Choose a Different Way Today 🧠

Good Morning,

Happy Chooseday, this one is for our brainiacs! 🧠


Our brains aren’t fixed machines... they are living, growing organs that reorganise themselves every time we learn something new or experience something unfamiliar.


They are dynamic, adaptable and constantly changing, capable of learning, rewiring, and forming new connections across our lives. This incredible ability is called neuroplasticity: the brain’s power to restructure itself in response to new experiences, challenges, and environments (Psychology Today, 2026).


Whether it’s learning a new skill, trying a different route home, or simply doing something familiar in an unfamiliar way- you are literally shaping your neural pathways.

 

🧠 The science of novelty

Neuroplasticity underpins everything we do to learn, adapt and grow:


  • It drives memory, learning and behavioural flexibility — allowing you to forge new habits and mindsets.


  • It means that when you switch up your routine — like walking a new path, brushing your teeth with your non-dominant hand, trying a different exercise style, or tasting a new food — your brain isn’t just being quirky… it’s growing (NCWA, 2025). 


  • Neuroscience shows that complex mental activity and lifelong learning help strengthen cognitive networks and support overall brain health (NCWA, 2025). 


Your brain literally responds to novelty and challenge — that’s what keeps it resilient, engaged and thriving.



Choose a Different Way Today

Here are brain-boosting micro-choices you can make right now:


  • 🚶 Walk a different route to work or to lunch

  • 🦷 Brush your teeth with your non-dominant hand

  • ☕ Try a new café or order something off-menu

  • 📚 Read an article on a topic you’ve never explored

  • 🎵 Listen to a genre of music you don’t usually pick

  • 🧩 Play a brain-challenging game or learn a new skill


Every time you break the routine, you give your brain a gentle workout. 


And... while we're thinking about brain health, it's also worth acknowledging that brain cancer remains one of the most devastating forms of cancer in Australia. ❤️


  • Around 2,000 Australians will be diagnosed with brain cancer in 2025. (Cancer Australia)


  • Brain cancer is among the most challenging cancers to treat, with survival outcomes that haven’t shifted dramatically in decades for many tumour types. (Cancer Australia)


  • It remains a leading cause of cancer death in children and young adults. (Cure Brain Cancer Foundation)




You can use today’s Chooseday to make a meaningful impact, not just for your own brain health, but for the fight against brain cancer in Australia.


Every contribution helps power research for breakthrough therapies that could one day shift the future for people impacted by this disease.



Your brain is amazing — adaptive, alive and always learning.


By choosing a different way today, you aren’t just stirring novelty into your routine — you’re nourishing your brain, enhancing its resilience, and sharing in a collective commitment to brighter brain health for all.


One different step at a time

- The GoodCompany Team


Know someone who will benefit from a Chooseday mindset?



 
 
 

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