Chooseday 8th September - Choose to Ask: a question that could change a life 💛

Good Morning,

This Thursday, 10 September, marks World Suicide Prevention Day and R U OK? Day — a timely reminder that checking in with someone can be one of the most important things we do.

In 2024, 3,326 Australians died by suicide. More than three-quarters of those people were male.

Those numbers are confronting. But there is also a reason to be hopeful.

9 in 10 Australians who are asked “Are you OK?” say they feel grateful, cared for and supported.

So, this week, choose to ask.

You don't need to have all the answers.

R U OK? is a national suicide prevention charity with a simple but powerful mission: to inspire and empower everyone to meaningfully connect with the people around them and support anyone struggling with life.

And you don't need to be an expert to start a conversation.

If someone has been on your mind, trust your instinct. Ask how they're really going. Listen without judgement. And if they're not OK, encourage them to seek support and check in again.

Because “Are you OK?” is just the beginning.

🌱 Make your question count

Your support can help R U OK?:

• Create free campaigns and resources that inspire meaningful conversations

• Reach more schools, workplaces and communities

• Fund research and evaluation to continually improve suicide prevention

And there’s evidence that these conversations can make a difference: people exposed to the R U OK? campaign are up to six times more likely to reach out to someone experiencing personal difficulties than those who haven't been exposed to it.

So this Thursday, choose someone you haven't checked in with lately.

Send the text. Make the call. Grab the coffee. Ask the question.

Support R U OK? today

👉 Support R U OK? through GoodCompany

Because sometimes, five words can be the start of something much bigger.

Are you OK?

If you or someone you know needs immediate support, contact Lifeline on 13 11 14, or call 000 in an emergency.

Happy ChooseDay,

The GoodCompany Team

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